Ubisoft reports strong profits at the end of financial year
Publisher Ubisoft, renowned for games such as Assassins Creed and Rayman: Origins, has reported an overall profit margin of £29.8 million, much helped by particularly impressive digital and online success. Their overall accumulated sales figures ended up being similarly strong, with the overall number being that of £884.6 million.
What is most notable about the break-down in sales is that Ubisoft’s casual market is almost on par with what we would perceive as their core titles.
Their core titles, including Assassins Creed: Revelations, Driver: San Francisco and Rayman: Origins accounted for £460 million, whereas their casual market, featuring such games as Just Dance, Howrse and Rocksmith brought about figures of £385 million.
Despite these incredible end of fiscal year figures, it was the increase in sales from their digital and online markets which was most noticeable.
It is astonishing to find out that the digital sales were up by 110% from last year. This equates to a profit margin of £64 million, which Ubisoft themselves have expressed delight in.
Ubisoft CEO Yves Guillemot stated:
Ubisoft achieved a 90 per cent surge in current operating income in fiscal 2011-12, in the upper range of the targets announced a year ago. This achievement was notably spurred by strong growth in online/digital revenue.
We ended the year in a solid financial position – all the while having continued to invest in the future – primarily thanks to better-than-expected cash flows.
Thanks to our focus on ramping up our teams’ online expertise, combined with the know-how brought in by our recent acquisitions and with the recruitment of specialized talent, we are now in a position to fully seize the numerous current and future opportunities of the video game industry.
These strong digital and online sales figures by Ubisoft are an advertisement that people are gradually acclimatising to purchases online. Ubisoft has certainly seen a trend and adapted to it; the sales figures demonstrating that this gaming market is constantly changing.