Xbox director says Albert Penello has been quite vocal at this year’s PAX about just how great a product he believes the Xbox One to be, even going so far as to point out that while the Xbox One is slightly more expensive than its rivals, it offers much more.

“I just believe that we’re going to have a better system, it’s up to us to prove that it’s worth $100 more. I think it is.”

Penello went on to explain that the overall choice of games and services that Microsoft is offering with the Xbox One, will beat its competition.

“I think we do more. I think our games are better. I think as people start to experience Kinect and see what it can do using voice, I think that’s better, I think the ability to have an all-in-one system where you can plug in the TV, that’s better. I think we’ll have a better online service. I just believe that we’re going to have a better system.”

Ultimately gamers want to buy the best product they can, which in Penellos mind means that the image of a premium console with a premium price wont hinder its sales.

“$100, when you’re talking $400 vs. $500 [shrugs shoulders]. I don’t believe it’s going to be the deal-killer,”

Are you happy with the Xbox One’s price or were you expecting something a little more affordable?