LOVEFiLM have made a move towards stopping the rental of games via their services, new users will no longer see an option to rent games and older accounts can no longer change their subscriptions to include games rentals. Existing customers who have games rentals enabled can still rent games but if they adjust their subscription the option will completely disappear.
LOVEFiLM have yet to announce why they are abandoning games rentals but they have mentioned they have discontinued the service;
LOVEFiLM confirms games rental will no longer be available to new customers signing up to its service in the UK, with effect w/c 24th June.
Users first suspected a change in the service when new releases failed to appear on their site over the last few months, this move will surely upset regular users who find it extremely expensive to buy the new releases.
Has this affected you in any way? Let us know in the comments below.