Kinect pricing announcement coming in August
Microsoft are set to release the price point for Kinect at this year’s Gamescom event, running from the 18th to the 22nd of August in Cologne, Germany.
Oliver Kaltner (Country Manager for Entertainment & Devices at Microsoft Germany) spoke to the German wing of Gamesindustry.biz at E3 this week, stating that “I believe that the price point is not the critical topic, but something you need at the end of the communication in order to place a product properly into a market. From that standpoint pricing is an important topic for our target groups, our partners and, of course, also for us.
“You develop a product, you look at the markets and at a certain point you end up being confident that it offers good value for money and is relevant in the market. Beyond that we have to consider that E3 is a very important event for the whole industry. But we are still two weeks in our last fiscal year. That means we are in the middle of the endgame of finalizing our budgets and we of course use our insight from E3 to evaluate the market volume again.
“Being responsible for the business in Germany, it comes in handy to still have a certain flexibility. In eight weeks we are at gamescom and we will know the price not later than that, because we will start to sell.”
He also suggested Microsoft will have a big presence at Gamescom this year, saying “We will have a much bigger and more spectacular appearance at gamescom this year than we did last year. We have invested well – and because we did not unveil everything on E3 we will have also for gamescom a lot of fresh information.”
More Gamescom info can be found at http://www.gamescom.de/en/gamescom/home/index.php.