High-street retailer GAME are teaming up with Microsoft to bring a new set of achievements, which reward gamers for picking up the latest titles from the store, including a series of exclusive midnight launch achievements.

A reliable source at GAME informed StickTwiddlers that the retailer is working closely with Microsoft and will be launching a new system in the near future that will reward those who attend midnight launches at GAME stores with a unique achievement.

The GAME exclusive achievements won’t be part of the games mandatory 1000 Gamerscore, but will instead be logged in a separate GAME section on your gamertag. It sounds like a fantastic idea to get ahead of other retailers, so will we see others join in?