To DLC or not to DLC?
March 8, 2010 by Richard Berry
Filed under Features
To DLC or not to DLC? What are the questions that developers ask themselves when deciding to include DLC in their titles? Is it a case of fleecing us of more of our hard earned pennies? Or is it to carry on giving us great content for our much-loved titles? I know in the case of some games <ahem> Resident Evil 5 the DLC was a bit dubious as whether it should have been included in the full title and it also brings us to that age-old line size does matter!
The bigger the GB the DLC weighs in at the more we feel we are getting for our money – and this also means we are downloading fresh content and not just purchasing the ability to unlock content that was on the disc all along, which in the case of Resident Evil 5 was a weak addition of multiplayer. This caused much speculation amongst gamers as to whether this was done as a money-spinner and the content was ‘removed’ from the full game code; the DLC purchase just unlocked the content that was there all along.
A new fashion of cuts from games has also surfaced recently with Gears of War being the first to do this – a DLC code card within the game, which from the day of release offers additional maps/content. This seems more of a way to reward gamers who purchase a brand new version of the game and is a dig at the pre-owned market, by the time you have bought the game pre-owned then bought the DLC you would have been better off buying the game brand new.
One of the latest games to offer up one of these codes is Mass Effect 2. The Cerberus Network costs 1200 MS Points if you buy this game pre-owned and is well overpriced as the plus points of owning this DLC to me seems very minimal – It hasn’t furthered my game experience in any way and really to me seems like you have to own this to be able to download further DLC – that’s right 1200 MS Points to have the privilege to be able to pay for more DLC! Fair enough at this moment there is free DLC on the network but I really don’t see this trend continuing, after all it is EA games however I will stand corrected and even take my hat off to EA if all the content on the network is free and the 1200 point charge is just a one off, or free if you had bought the game brand new.
These codes have also begun to find their way into special editions, rewarding gamers who pay the extra £10 or so with a little extra something. This brings in a whole new debate on special editions and the influx of extra junk just to get you to pay an extra £10-60. In both cases the content eventually becomes available for others to buy on the marketplace adding an extra ‘exclusive’ deal to the DLC card codes.
Now I realise that making the decision to bring out DLC, allows developers to release a game on time and continue to add the content that they wanted to include in the full title. But it’s the whole cost thing that concerns me when we are paying £30 – £40 a game an extra £8.50 here and there soon adds up, it’s also the case that a much loved game will get more purchases of DLC than the lesser titles which is pretty obvious but when the DLC is substandard then the DLC debate is cause for concern. A 30-60 hour game at £40 works out as £1.30-66p an hour, bring out an £8.50 piece of DLC and by the same standard you would expect the same quality so a 7-14 hour piece of DLC.
I feel it’s also noteworthy to mention our beloved achievements points, now hands up those that wont buy DLC if there are no extra achievements? Achievement are also a measure in which we all gauge our DLC purchases, they give weight to justifying an additional price on top of the initial purchase of the game.
Now to flip the coin and bring into play 2 of the greatest games I’ve had the pleasure of playing: fallout 3 and Borderlands. The greatness of Fallout 3 speaks for itself but Borderlands for me was the real treat. Not only did Borderlands take a radical overhaul in the look of the game as it was thought too many comparisons would be drawn with Fallout 3, but the game was an absolute blast to play and I actually preferred it to Fallout 3.
In the case of DLC the 2 have had great support from their studios, Fallout’s even being released on disc so those without internet connections or credit cards could enjoy in the DLC goodness and of course make Bethesda more money. The discs came out with 2 pieces of DLC on them and 2 discs were released. They also allowed for multiple installs on different consoles, so trade-ins and game sharing was an option. The DLC was very well received, although there were bugs here and there, it expanded the Fallout universe in which we had all fell in love with.
Borderlands has also received similar support although nothing has been released on disc or an all powerful new edition with all the DLC included on it. I must say I’m most impressed with the latest DLC from Borderlands, weighing in at a whopping 1.66 gb and costing a measly 800 ms points, I’ve played for 8+ hours on the new content and it doesn’t look like I’m nearing the end anytime soon – it has a large main story and plenty of side missions.
So In the cases of Fallout 3 and Borderlands then DLC is yes please – a huge development of an existing story and/or a development of a new one is great to bring us back to these gems of games.
When developers ask themselves the question of to DLC or not to DLC? I would simply reply look at 2k/Gearbox’s and Bethesda’s attempts and if you are going to match their efforts then be my guest.














Jeff Barker on Mon, 8th Mar 2010 12:12 pm
Nice article, Rich – case in point: Forza Motorsport 3. As you know they’ve recently started a promotion with Save the Children to help boost the Haiti earthquake relief efforts, by releasing DLC to the marketplace that was only previously available to owners of the Limited Collectors Edition. Now, don’t get me wrong – that’s a fantastic cause and Turn 10 are donating 10USD each time someone downloads the content, but if I owned that Limited Collector’s Edition I’d be a bit ticked off that A) the DLC was available to everyone now and B) my purchase did not count towards the total amount the studio are pledging to pay.
Dave Burns on Mon, 8th Mar 2010 12:18 pm
I love the new DLC system that EA have introduced – I very rarely pick games up on preowned and this is forcing the market to buy new games – this will turn around so we can start seeing developers making more money and rewarding us with more free content
SickPigeon on Mon, 8th Mar 2010 1:07 pm
For my favorite game GRAW 2, DLC saved the game. New maps kept many loyal fans and brought back players that moved on to new games. GRAW 2 had a great run and I can still enjoy it because of the vast amount of maps. But there are +’s & -’s. When playing ranked games after a year it was easier to find better/hardcore players in rooms running map packs. It gets frustrating having noobs who just bought the game on the discount rack jumping head first in to a ranked game and screwing over a team. The minus side is when the game ages and players move to newer games, it becomes harder to find rooms or quickly fill a room running map packs. So in a way DLC for online multiplayer games has an expiration date.
SickPigeon on Mon, 8th Mar 2010 1:11 pm
@xboxer360 I read it & couldn’t resist putting my 2 cents worth in.
via Twitoaster
Bickle77 on Mon, 8th Mar 2010 1:40 pm
I’ve started to get really cynical about DLC. I think its pretty much a money making scam. Assassins Creed 2 for example: 2 levels out of the game are missing (“corrupt”) and can only be accessed when you buy the DLC – out of 14 chapters, 12 and 13 are missing. There is absolutely no reason why these two levels aren’t on the disc originally. The reason why they’re not is so that people will download them to complete their game. I can see it in a positive light for games like Guitar Hero / Rock Band due to the volume of potential downloads and the ability to configure your set-list to your own musical tastes. But for other games its BS!
xboxer360 on Mon, 8th Mar 2010 1:41 pm
@SickPigeon cheers
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Dave Burns on Mon, 8th Mar 2010 2:04 pm
@Bickle – I think thats a prime example of how not to do DLC
Aleks Ilic on Mon, 8th Mar 2010 2:12 pm
I’ll start by saying I LOVE DLC ! Although i do get annoyed when the content is already on the disc but you have to download and pay for the package for it to unlock. I think most games now are getting some sort of DLC wether it be more costumes for characters or extensive hours of gameplay. DLC is the way forward !
Dave Burns on Mon, 8th Mar 2010 4:50 pm
I don’t like costume DLC – I only really like MP Map DLC and DLC that extends the game – such as the Fallout 3 DLC and Fable 2 DLC.
Dan on Mon, 8th Mar 2010 5:47 pm
Achievements bolted onto shitty DLC is a BAD idea because it forces completionists to get the DLC when they don’t want to. the DLC should WARRANT achievements. Personally I think MP DLC should never have achievements.